======================================================================== Press Release ======================================================================== Department: Music Business / Internet / New Media Text available online with visual material: http://iPool.info/press/200910/en/ ------------------------------------------------------------------------ iPool Online Music Promotion: New Features for 5-Year Anniversary ------------------------------------------------------------------------ Bremen/Germany, 13 October 2009 - Just in time for the 5-year anniversary, iPool is launching a new version with additional innovative features. Not only do these new features make the software more powerful, they also make it even more user-friendly. This latest version is yet another way for iPool to underscore its role as the global market leader when it comes to online music promotion. Starting now iPool customers can selectively enable additional download attempts for specific recipients and tracks. As needed iPool customers can restrict the number of download attempts per track and recipient. In this case, a recipient will be unable to download a track an unlimited number of times. Once a recipient has used up all his download attempts for a given track, then it will not be possible to make further downloads of that track until the iPool customer takes further action. The latest version gives iPool customers the freedom to activate and enable additional download attempts for specific users and tracks as they see fit. The Administration Log is yet another highlight, and one that makes working as a team much easier for iPool customers. iPool now maintains a record of all changes made by iPool administrators. iPool administrators will be able to view these changes in the Administration Log. This feature will help them understand and track not only which data colleagues changed in their iPool, but also when they did it. This new version of iPool also includes numerous improvements to existing features to make the promotional work even more effective and convenient. iPool Used By More Than 150 Companies ------------------------------------------------------------------------ In a mere five years iPool has grown from a start-up to the global market leader for online music promotion. More than 150 companies in over 30 countries put their trust in the web-based iPool software every day. This means that over 50,000 media and music professionals across the globe are receiving the latest music releases right on their computers. iPool takes the entire process of conventional promo CD distribution and moves it to the Internet - a shift that dramatically reduces the production, distribution and personnel costs involved promoting your music. Companies that are already using the iPool software include Warner Music Group Germany (www.warnermusic.de), edel records Finland (www.edel.fi), Roadrunner Records International (www.roadrunnerrecords.de), V2 Records Benelux (www.v2benelux.com), the Heavy Metal label Nuclear Blast (www.nuclearblast.de) as well as independent labels, music publishers and music distributors around the globe. The iPool software is designed and supported by labeltools GmbH, an IT company based in Bremen, Germany that specializes in developing software for the music industry. Already by 2005 the iPool software was a finalist in the "IMEA (Innovation in Music and Entertainment) Awards" at Popkomm, the music industry tradeshow. In addition, iPool was awarded first prize in the StartUp competition organised by McKinsey, Stern, ZDF und Sparkasse. Further information: http://iPool.info About This Press Release: ------------------------------------------------------------------------ Approx. 3090 characters / 38 lines of approx. 80 words For immediate release - file copy requested Text available online with visual material: http://iPool.info/press/200910/en/ Press Contact iPool: iPool music promotion software labeltools GmbH Hermann-Köhl-Straße 7 28199 Bremen Germany press@iPool.info Phone +49 421 1676 484-0 Fax +49 421 1676 484-9